WhatsApp is used globally by people to connect, building on a similar platform of connectivity Whatsapp inc. has now launched a specific WhatsApp Business app. The most important thing with this app is that it will let companies chat with consumers directly and efficiently.
But originally it was primarily built for communication between people. To make WhatsApp a better-dedicated tool for businesses, the company has launched WhatsApp Business with business-oriented tools. With 1.3 billion active WhatsApp users globally, the new business app adds a host of new features.
The Business app is here to make business easy
Whatsapp Business allows businesses to be recognized by their customers and this will increase customers’ trust. Having a WhatsApp Business profile is essential for businesses. A WhatsApp branded business identity serves as the familiar face that greets users when you message them.
And because Billions of people globally use WhatsApp every day. This makes the app an easier global platform to seal deals and accept payment faster. Many customers feel safe while using WhatsApp because of the encryption and this is a perfect app for businesses to build and relate with customers.
- Create Business Profiles – Provides business description, email, store address, website, and more.
- New Messaging Tools – Quick replies for frequently asked questions, introductory greeting messages, and away messages if you’re unavailable.
- Messaging Statistics – Number of messages read and other simple metrics.
- WhatsApp Web – Use WhatsApp Business on your desktop.
- Account Type – Accounts will be identified as a business account and businesses will soon be able to have confirmed accounts when their account and business phone numbers match.
In India and Brazil, for example, over 80% of small businesses say that WhatsApp helps them communicate with customers and grow their business.