When Facebook made the move to acquire Whatsapp with a price list of $19 Billion people called it a daft move now WhatsApp at 1.5 billion monthly users. Mark Zuckerberg announced the 2017 earnings that WhatsApp now has 1.5 billion users and sees 60 billion messages sent per day.
That’s compared to 1.3 billion monthly users and 1 billion daily active users in July. The massive growth makes Facebook’s choice to pay more than $19 billion to acquire WhatsApp look amazing. You must have thought Facebook was crazy. But messaging is the most critical and Important activity on mobile.
What the stats say about Whatsapp popularity
And if Facebook didn’t buy WhatsApp, Google probably would have, and messaging would be a two-horse race. Instead, Facebook is massively dominant everywhere but China, between the 1.3 billion-user Messenger and 1.5 billion-user WhatsApp.
Now with Whatsapp Business Facebook plans to charge business owners for additional commerce, customer service, or broadcasting tools. And with such a huge audience, merchants will be clamoring for them.
Facebook is now getting serious about monetizing WhatsApp with the recent launch of the WhatsApp for Business app. Facebook plans to charge business owners for commerce, customer service, or broadcasting tools through the business version of the app.