New MultiSearch Tool from Google will further improve the efficiency of the search engine. Users who would normally search for different terms with text can now add images to further improve their search results.
Google sees its new MultiSearch capability as ideal for shopping queries, particularly if you’re looking for something that fits in with a particular style or home décor.
Simply put users can enhance their search results by taking a picture using the Google lens feature. And then adding text to the search query, you can track down similar items in specific colors, designs or styles.
What is the New MultiSearch Tool from Google?
To make things easier to understand Google gave a simple example for its new search tool For example you can take a picture of an orange dress and using text search terms to find the similar dress in Green.
You can also take pictures of your dining set, Google says, and find a matching table by searching for the term “coffee table.”
The feature is available now in beta form for English-language searches on either the Android of iOS version of the Google app, and it’s pretty easy to use. For example, I was able to snap a photo of one of my favorite Hawaiian shirts to try and find that same style in green and gold.
MultiSearch tool from Google will truly be a great addition when its use cases can expand to other areas that would benefit from a combination of search terms using words and pictures. Plus you don’t have to wait for an app to update to use this feature.
To use it just open the Google app, tap the Google Lens button. From there you can either search for a screenshot on your camera roll or snap a photo. The Google app will list search results. Swipe up and tap the “+ Add to your search button,” typing in your search query.
Google says the new search capability is powered by advances in AI. It’s looking to enhance the feature using its Multitask Unified Model (MUM) to improve results down the road.